Clearer vision... How we helped Ocushield sharpen their UX

A UX DESIGN CASE STUDY

Bridging the gap between digital and physical eye care for Ocushield with a streamlined, mobile-first user experience.

The Challenge  

Ocushield, well-known for their blue light protection products, developed an innovative Remote Eye Screening Tool that allows users to test various aspects of their vision at home. The tool assesses critical eye health indicators like visual acuity, contrast sensitivity, and colour vision. However, the tool’s user experience was not optimised for mobile devices, which led to a high drop-off rate - 50% of users were abandoning the journey on the landing and sign-up pages.

There were also deeper user psychology concerns: people worry about the accuracy of an online test compared to an in-person visit to an optician. This created a barrier to full user engagement. Ocushield needed to create a more trustworthy, engaging, and mobile-friendly experience to ensure users would complete the test.

Services Provided:

• User Onboarding
• UX Design
• UI Design

The Solution  

Ocushield, well-known for their blue light protection products, developed an innovative Remote Eye Screening Tool that allows users to test various aspects of their vision at home. The tool assesses critical eye health indicators like visual acuity, contrast sensitivity, and colour vision. However, the tool’s user experience was not optimised for mobile devices, which led to a high drop-off rate - 50% of users were abandoning the journey on the landing and sign-up pages.

There were also deeper user psychology concerns: people worry about the accuracy of an online test compared to an in-person visit to an optician. This created a barrier to full user engagement. Ocushield needed to create a more trustworthy, engaging, and mobile-friendly experience to ensure users would complete the test.

Our Approach ‍

User testing

We conducted user tests on the existing flow to identify friction points, uncovering specific areas where users felt confused or disengaged.

Onboarding audit

We thoroughly audited the onboarding process, mapping out every step to identify inefficiencies and unnecessary complexity.

Wireframing & UX redesign

We designed new wireframes and reimagined the user journey to remove unnecessary steps and make the entire flow faster and more intuitive.

UI design

We created professional UI designs optimised for mobile, ensuring users would have a seamless experience across devices.

Bridging digital and physical worlds

To ease concerns about online eye test accuracy, we introduced imagery of professional optician offices, making the experience feel familiar and trustworthy. By blending digital convenience with the visual cues of a real-world eye exam, we reassured users of the tool’s reliability while emphasising the ease of taking the test from home. This approach bridged the gap between digital and physical care, creating a more seamless and credible user experience.

Key Takeaways

Streamlined user flow

We simplified the process by removing unnecessary steps, making the test faster and more intuitive for users.

Revised email capture

We moved the email request further into the process, after users were more invested, making it feel less intrusive and boosting sign-up rates.

Progress bar

A progress bar was added to show users where they are in the journey, reducing uncertainty and keeping them engaged.

Mobile-first design

The entire experience was optimised for mobile, ensuring easy navigation and engagement across devices.

Bridging digital and physical

To ease concerns, we added optician imagery, helping users feel they were engaging in a trusted, real-world-like experience.

Understanding user psychology

We addressed user worries about accuracy and ease by offering clear instructions, progress indicators, and a reassuring home-based test experience.

The results...

By addressing user psychology, simplifying the flow, and bringing elements of the real-world eye care experience into the design, we helped make Ocushield’s Remote Eye Screening Tool a more engaging and credible experience for users.